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  • Element on a fishman ellipse matrix Blenber

    SAN FRANCISCO--With sales of pasta machines rising with triple digits, manufacturers are trying to provide more versions, additional attachments and improved teaching aids in an effort to curb product yields and keep the units from going the way of juicers.

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    Electric pastamakers have become a $22 million industry at wholesale in 1993, a 122 percent increase over 1992's figures. About 30 percent of those units are offered in department stores, 25 percent in catalog-showrooms, 20 percent in mass merchants and 25 percent in different channels, such as infomercials. The growth of the business is evident in the amount of manufacturers introducing pasta machines at this week's Gourmet Products Show here. Welbilt and Rival are launching models in the show. Rival's machine will retail for about $100 and attribute 10 dies, measuring cups, cutting tools, a video, recipe book and storage cupboard. The Welbilt Pasta Machine will carry a suggested retail of $129 and includes seven dies.
    "it is a excellent category with a lot of potential," noted Tom Lacalamita, marketing manager for small electric appliances at Welbilt. "I don't believe [pastamakers] have surfaced," commented Richard Helfman, president of Creative Technologies Corp."Pasta has not established the trend, it's after the trend of healthful cooking," he explained of these units' popularity. The firm carries five versions, which range from retails from $99 to approximately $200, and can be launching two accessory packages with extra expires.

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    Industry sources credit Ron Popeil's infomercials for beginning the pasta machine trend. He spends roughly $10 million advertising that the Popeil Pasta Maker and his firm is now moving to place one of both units in traditional retail channels. "Pasta machines are the goose that laid the golden egg," Popeil explained. "There is a giant retail market." So as to avoid erosion of the firm's infomercial business, he added, retailers who advertise sale costs on pastamakers can simply purchase Popeil's more expensive unit, with a suggested retail of about $200. The firm's other unit sells about the infomercial for $159.
    The torrent of new machines on the current market, however, has produced a familiar problem: cost erosion. Machines that once commanded a $150 sale prices are often promoted for $99.

    "The marketplace has been stable for a number of years," notes Don Burch, manager of sales/marketing for Lello, making the recognized Simac machine. "Now everyone believes they could expand the market. It has become cost, price, price. Some people jumping into it today are going to be let down." Simac makes a unit that retails for $179, and in a twist, is starting a higher-end unit to retail for $260. "The class will wind up overrun by plenty of people," noted Lou Vitantonio, president of Vitantonio Manufacturing, which has been in the pastamaker marketplace for more than seven years. "The retail will erode, along with a few suppliers. When and how, I don't know."

    "I don't understand how to teach customers the merchandise they buy for $49 is not the same as the one that they buy for $149," added Bruno Valbona, president of Waring, which introduced its own pasta maker at the January Housewares show.

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    Manufacturers are optimistic, though, the category won't turn into another juice extractor company which started large and bottomed out in roughly a year. "I really don't think [pasta] is similar to juicers," Helfman said. "It's similar to bread machines," which have steadily gained in popularity as consumers are much more individual in learning how to use them. "In order to take the price down, you have to take away from your item," Valbona said. "You're kidding consumers" Some producers are taking the high-end approach into the pasta machine marketplace. "Our controlled supply tends to result in price stability," noted Chris Craig, market manager of new products for Cuisinarts, which carries a machine using a retail of nearly $300.

    "We made a decision to take the high road since you can not input a category with an inferior product," he added. "It's not our picture. You can not be penny wise and pound foolish."
    "We protect our clients by not selling to the masses," Vitantonio said. The unit retails for $159 and the company provides several accessories to complement the machine, including combinations, cookbooks and bowls.
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    Last edited by tuanbusku; 09-06-2018, 02:38 PM.

  • #2
    Hey tuanbusku,
    The Element and the Matrix are not at all interchangeable. The two pickups use a different style Piezo sensor, so the output level, impedance, and even the pickup height are different. If you want to use the Element with that Flamenco guitar, I would recommend changing out the entire system.

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